"GROW YOUR OWN CREATIVE BUSINESS - This super-helpful and informative magazine features a wealth of invaluable advice on how to start your own art- or craft-based business, all updated for 2022. The friendly and accessible guide features advice on establishing your brand, pricing and selling as well as using social media to grow your small business. Focusing on the top five platforms - Facebook, TikTok, Twitter, Pinterest and Instagram - we explore setting up a business account, growing your audience, great post ideas and much more. Plus loads of advice on creating great video, photography and podcast content alongside interviews with successful creatives and influencers. Whether you’re looking to launch or start a side hustle, this 132-page edition from the makers of Mollie Makes and gathered.how will help you on your way. Note: This is an update of the Mollie Makes Social Media Guide 2019 with added new content."
Grow your own Creative Business
WELCOME
MEET THE EXPERTS
GETTING STARTED • From branding and pricing to product photography and selling platforms, read on for expert advice and maker interviews
TAKING THE LEAP • How do you know when you’re ready to turn your passion into a full-time job? We discuss the timing and making those first steps
BRANDING FOR BEGINNERS • Branding isn’t just for big businesses – creating a look for your fledgling company is all about being yourself
CASE STUDY BIRDCANFOX REBRAND • Is it possible to change your brand once it’s established? Of course! Ceramicist Liz Davies explains how she did it
ESTABLISHING YOUR BRAND • Put the thinking in now to build the best foundations, from finding your USP to honing brand values
PUT IT IN WRITING • Use these page to research information for your brand and jot down ideas for making your creative business unique
CREATING AN IDENTITY • Next up? Deciding how you’ll communicate your brand to others through its look, feel and those all-important visuals
KNOW YOUR AUDIENCE • Before you start selling, let’s do a bit of detective work to find out who’ll be buying your products, and where you’ll find them
ALL IN A WORD • Ready to tell the world about your exciting new brand? It’s time to take those great ideas and learn how to shout about it
DO-IT-YOURSELF PHOTOGRAPHY • Improving your imagery can boost your brand and its social channels, and the good news is that there are lots of ways to create your own fantastic photos
STARTER PACK • All you need to create pro photos your audience will love
PHOTO EDITING APPS
QUICK CHECKLIST • Professional photographer Steve Sayers’ must-dos when taking product photos
BUILD YOUR BRAND • Follow our essential guide to creating stand-out images and consistency across your social media
WHY PRODUCT PHOTOGRAPHY MATTERS • Aime Cox-Tennant, the founder of Studio Cotton, on the importance of getting your pics on point
YOUR MOODBOARD • Cut out pics you see in magazines or catalogies that you love the style of
WORDS OF ADVICE FROM AROUNNA KHOUNNORAJ • The artist, illustrator, print maker and co-founder of Bookhou shares her tips for social media
STEP INTO THE WONDERFUL WORLD OF BOOKHOU
WHAT'S IT WORTH? • How do you value your work, both in time and money? Here’s how to set the right price for your products
FOLKSY'S GUIDE TO PRICING • Camilla Westergaard, Content Lead at Folksy, shares some magic formulas for helping you to set the right price
WHAT ARE YOUR COST PRICES?
PRICING IN ACTION • Natalie Manima, founder of Bespoke Binny, shares her experience with working out her product prices
WHERE TO SELL ONLINE • Discover the best channels on the internet to get your products seen and...